Deadpool: Using Pop Culture for Cancer Advocacy
Lokady, I. (2016). Deadpool: using pop culture for cancer advocacy. The Lancet 17: 285. https://www.thelancet.com/journals/lanonc/article/PIIS1470-2045(16)00094-2/fulltext ABSTRACT: In a rather unexpected twist to the marketing campaign surrounding the film Deadpool, a series of public-service advertisements were released in Jan, 2016, starring the titled main character advising fans about testicular cancer screening. The advertisements were produced in collaboration… Read More »