Exploring the Impact of Online Graphic Narratives in Consumer Health Promotion: A Type 2 Diabetes Study.
Luna-Nevarez C. (2021). Exploring the impact of online graphic narratives in consumer health promotion: A type 2 diabetes study. Health marketing quarterly, 38(4), 315–333. DOI: 10.1080/07359683.2021.1947069 ABSTRACT: This research explores the use of online graphic narratives (a.k.a. comics) in consumer health promotion. More specifically, the study evaluates the persuasive power of online graphic narratives to communicate type 2… Read More »