Tag Archives: communication

Exploring the Impact of Online Graphic Narratives in Consumer Health Promotion: A Type 2 Diabetes Study.

Luna-Nevarez C. (2021). Exploring the impact of online graphic narratives in consumer health promotion: A type 2 diabetes study. Health marketing quarterly, 38(4), 315–333. DOI: 10.1080/07359683.2021.1947069 ABSTRACT: This research explores the use of online graphic narratives (a.k.a. comics) in consumer health promotion. More specifically, the study evaluates the persuasive power of online graphic narratives to communicate type 2… Read More »

Lapses in Literacy: Cultural Accessibility in Graphic Health Communication

Garrison-Joyner, V. & Caravella, E. (2020) Lapses in literacy: cultural accessibility in graphic health communication, Technical Communication Quarterly, 29:3, iii-xxv, DOI: 10.1080/10572252.2020.1768295 ABSTRACT: This graphic meditation on issues of cultural relevance and accessibility in comic-based health communication texts presents the web of rhetorical considerations inherent in creating culturally accessible health communication texts. Applying recent technical communication theories related to social justice this… Read More »